It is no doubt that traffic is always the backbone of any successful business both online and offline, if you have a very good and attractive blog but people don’t visit it in other words, they don’t even know it exist, how will you succeed?
While there are so many ways through which you can drive traffic to your blog, Search engine traffic still remains one of the best way to drive targeted traffic to your blog within a twinkle of an eye once you optimize your posts with good keyword phrases.
Even though there are still many bloggers out there who just blog simply because they like to write and express their knowledge via the internet, majority of them want someone to read it.
If you want people to notice what you’re saying, you need traffic. And you don’t just need a little traffic, you want as many people as possible to visit, read and share your blog. Click to tweet this
However, the best way to get to these people is through the search engines. And the best way to show up in the search engine results is to optimize each of your blog posts for a specific keyword phrase. Below, you will find some essential tips you can implement on your blog today in order to get those traffic.
1: Search for a keyword phrase
You should not just sit down and write about any subject that enters your head. If you really plan to fascinate your blog visitors, you need to write about things that they are searching for, things that they want answers to. Start by searching for a good keyword phrase to use in your post. This means it should be a phrase that a reasonable amount of people are searching for, but which has a relatively low number of competitions. Keywords tools such as Market Samurai and Google keyword external tool will help you identify these phrases.
2: Make an outline of your post
Once you’ve discovered what you want to write about, the next step is to outline your post. Make sure your title contains your keyword and that your post itself will deliver on the promise of that title. Many people also like to include their keyword in at least one of their header tags (H1,H2), but you must ensure that you won’t have so many occurrence of your phrase that Google sees you as a spammer.
3: Write quality and unique content
Once you have a good outline in place, you can now sit down and write your post quickly. At this juncture, don’t even think about your keyword phrase, except to make sure that you’re sticking to your topic. One thing you must always have in mind is that you’re writing for people first and search engines second, so don’t just aim at pleasing search engine while displeasing your audience because they are the people that will read your post.
Once you’ve finished writing, go back and ensure that you do have your keyword phrase 2 to 3 times in your post, depending on the post length. The last thing you want to do is “Jam Pack” your article with a specific keyword. If you find you’ve done that by accident, just go back and vary the phrase a bit or substitute it with other words.
4: Add images to your Post
I believe we’ve often here the sentence that an IMAGE speaks a thousand words. So always try to add at least one image to your blog post. And make sure it is something relevant to the content, naturally, but it should also have your keyword in the alt image tag and image description. You’ll be able to see the places to input these when you click on the button to edit the image in WordPress. Another reason to add a description and tag is that Google can read text, but it cannot read images. By adding a description and alt image tag, you’ve given the search engines something to read.
However, while it is good to use images in your post, make sure you understand all you need to know about using image so that you will not fall into some copyright issues because most of the image websites out there have their do’s and don’ts. So it is of utmost important that you know the rights guiding a particular image before using it on your post. I recommend you read this post by Pat Flynn, it will teach you everything you need to know about images and where to get the free ones as well as how to know their rights.
5: Add links to your post
By linking to other posts in your site, you create a natural structure that the search engines love. At the same time you add value for your readers by pointing them to other information that they’ll benefit from and also engage them more on your blog. However, you shouldn’t just link to your other posts alone, that appears suspicious to Google and could even get you pushed down in search results. Instead, also link to one or two other sites that add value for your reader and they may even link back to you, bringing in even more traffic, remember you have to give in order to receive. click to tweet this
Finally, If you really want people to visit and read your blog posts, you should always try to start with a keyword phrase that your target audience are searching for. Long tail keywords are the best and they will help you to be more specific about what you write. In addition, by using a keyword in the title of the post and strategically throughout the body, you’ll be far more likely to rank highly in the search engine results.
Whereas there is nothing like Unique content because i doubt if there is any topic that have not been written about before but that notwithstanding, try as much as you can to be original, speak in your own words and notice how things will turn around for you in terms of traffic.
Now is my own turn to listen to you, don’t just read and go, i like reading your comments. So share your own idea with us in comment section below, i will try my best to respond to you.
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Images from Getty Images
Nat Kim says
Yea it is a popular quote that knowledge is power yet i agree with you that many are quite ignorant of the true meaning of that word. Without knowledge nothing can be achieved.
Thanks
Nwangene Theodore says
Yea Kim,
Its that important. Thanks for coming.
Melly Schug says
You can engage yourself into social media activities or you can build relationship to readers and other bloggers so that they will know your blog!
Be creative to your writings as well!
Nwangene Theodore says
Thanks for your advice Melly, i appreciate. I will definitely do what you said.
Thanks for coming by and hope you’ll come again.