You’ve heard it over and over again that traffic is the life blood of any internet business and, the truth is not far from that at all. Without traffic, no matter how great your internet business looks, it will only be good for nothing because, you will not make anything out of it. There are many ways to generate traffic to your blog or website both the free and paid methods but, do you really know which one to go for? When it comes to driving traffic to your blog and web pages, both the free and paid methods are all effective, it all depends on your budget especially when you’re just starting. Though, they both have their merits and demerits. This same issue has brought a lot of debate on the internet but, it all depends on what you want and what you can give to have it. So, let’s check out both ways of getting traffic and see which the best is.
Traffic Generation: The Paid Method
This is the easiest and the fastest way of driving huge amount of traffic to a blog or web page. Paid traffic can be very very effective once you know how best to go about it. This is the traffic generation method that some of the big boys in the industry normally go for because, they have what it takes. Paying for your traffic may not sound like a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site.
You will never go with an empty sales day. Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you perform some keyword research based on your niche so that you will be able to know what keywords will convert the most.
All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would really be a good idea and you will get all the benefits it has to offer.
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Paying for your traffic is not only by going the ppc route, you can also pay for sponsored post whereby a publisher/blogger will have to write an interesting review of your products/services on his blog based on the amount you both agreed on. The only issue with the paid method of generating traffic is that the visitors that came to your site via this method will not always become returning visitors.
The traffic does not last at all and if you don’t know how to write an interesting ad copy or a good classified and, if you do not know how to perform keyword research then, your efforts and money might be a waste. And, once you stop paying for the traffic, there are chances that you will also stop getting visitors to your site :). This method can only work for those that have the money which mean that, it’s not for everyone especially when you’re just starting out. But, if you don’t have time but, you have the money then, going for the paid method of generating traffic might be a good choice.
Traffic Generation: The Free Method
This is the most widely used method of generating traffic to a site and, it can also work many wonders if you know how to do it too. If you ask many bloggers their favorite traffic generation method, they will tell you it’s the free way and I won’t argue with that because, that’s also my favorite if you ask me:). There are many mind blowing methods of generating traffic free of charge but, the different it has with the paid method is that, it takes much time and efforts for you to start seeing results.
Driving traffic to your site the free way might be a very tedious work but, if you master all the tips and tricks of doing it then, the result is always enormous and worthwhile. It also has some similarity with the paid method because, if you want to get traffic via SEO then just like paying for traffic the PPC method, you will also need to perform keyword research.
I’m not going to tell you the ways through which you can generate free traffic here because, I assume you already know that but, in any one you choose, make sure it will worth your time and effort and don’t just go chasing the wind in the name of driving traffic.
Finally, the different between the wealthy men and the poor people is only that they rich always buy their time while the poor always like to manage the one they have so, if you have the money to spend on a paid traffic then, I will advice you go for it while using your time to do other things but, if you don’t have the money but have the time then, the free method will be the only way out for you.
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