Does Blog Loading Time Really Affect Google Ranking? [Find Out Now]

I my last post, I shared an infographic I saw at Quick Sprout about how to get people to retweet your blog posts. I noticed that myHow Load Time Affects Google Rankings readers actually like such infographics and I want to thank you all for your comments and encouragements.


Therefore today, I will be sharing with you another interesting infographic I just discovered that I’m sure you all will like to see. This one is about blogs loading time and how it affects Google ranking, I know that most of us finds it really annoying surfing through a blog that is very slow in loading. Personally, I know I wouldn’t like to visit such blog again after the first time and I know majority of you also shares the same view with me on this.


My friend Quick Sprout recently published a post that also talks about this issue; I will give you a link to that post later in case you haven’t read it already.


However, from the infographic below, I noticed that Google also takes load time into account when they rank sites. I don’t know about you but, I didn’t know about that before until I went through this infographic. So I really advice you take some time to go through it also as you must learn a new thing from it.


Therefore, below is an infographic that explainsHow Load Time Affects Google Rankings and what you will do to solve it.


Click on the image to enlarge it.


Quick Sprout
Courtesy of: How Load Time Affects Google Rankings



It’s obvious that there is always a solution for everything, so it’s time for you to find out your own blog loading time and know if there is anything you can do to make it faster. If you don’t know your blog loading time, I suggest you use Your Blog Speed Sucks! to analyze your blog loading time and how to make it fast.


Below are few of the best resources that i discovered which will further help you to speed up your Blog:

1. How to make your blog Insanely Fast

2. 7 Ways to improve your blog loading time

3. 7 Ways to improve your blog loading time


Hope this infographic helps, please let me know what you think in the comment section.


Theodore Nwangene

Theodore Nwangene is a full time Blogger and Freelance writer. He is the founder of many businesses among which is Top Blogging Coach where he teaches young and would be Entrepreneurs how to create a lasting Internet Business and quit their daily work. Visit his blog and learn many ways you can improve your blogging experience. Connect with him on Twitter and on Facebook.

    Theodore Nwangene - December 13, 2012

    Thanks and welcome to my blog Marcel,
    I’m indeed very happy to have you here. Thanks for the complement. Hope to be seeing you around.

    Thanks and To your success.

Sarvesh - December 13, 2012

Well according to, blog or website loading time will be considered as a point in SEO and google ranking too. so we must improve the loading time that can be checked using google speed tool.


    Theodore Nwangene - December 14, 2012

    Honestly Sarvesh,
    We really have to do something about our blog’s loading time in order to maintain our authority in the eye of Google.

    Thanks for coming.

Andrew - December 13, 2012

Some great points in this article, Theodore!

I’m soon going to buy a premium seo-optimized theme for my blog that promises to load much faster and generally feel a lot smoother. Also planning on getting a better hosting solution for this purpose.

Looking forward to the results these changes will bring in Google Ranking!

    Theodore Nwangene - December 14, 2012

    Hi Andrew,
    Its really important to purchase a premium theme for SEO and branding purpose, but that’s if you’ve gotten the money for that. So what hosting are you currently using? If its not good, then you have to change it ASAP too. Thanks for coming and let me know if you need my help while choosing your theme and hosting.

Sue Neal - December 13, 2012

Hi Theodore,

Great post and lovely infographic. I think loading time’s very important and I was very relieved when I checked mine recently, after reading Tim’s post, to find that it’s not too bad.

Something else I’ve discovered recently is that there’s an option in cpanel to optimize your site, which a lot of people aren’t aware of – it’s just a button in your cpanel, in the software/services section of your dashboard – just checking this option can apparently make quite a difference.


    Theodore Nwangene - December 14, 2012

    Thanks for the compliments Sue,
    I’m happy you like the post. Tim’s post on this subject was also a bomb. The issue is that most of us don’t even no that our blog loading speed is very low, that’s why its always advisable to be checking it.

    Wow, i didn’t know of that wonderful feature on the control panel, thanks for the revelation.

    I will check it out ASAP.

    Thanks for coming.

Adrienne - December 13, 2012

Hey Theodore,

I read Tim’s post and this was also an issue I shared over on my blog as well recently.

I think that a lot of people weren’t really aware that your load time can actually hurt your Google ranking and this is just another thing that they have implemented. I’ve checked my blog so many times but there are some things I refuse to take off so if I get penalized I just guess I do.

Thanks for sharing this infographic because you’re right, we do enjoy seeing them.


    Theodore Nwangene - December 14, 2012

    Indeed Adrienne,
    I remembered I’ve read a post on your blog regards this same subject, I even wanted to link to it but couldn’t locate the link.

    I’ve also made it a habit to be checking my own blog every now and then to ensure it’s still OK.

    Thanks for coming and do enjoy your weekend.

Sapna - December 14, 2012

Hi Theodore

This is really a great infographic. Google is really penalizing people for their blog performance. I am using Yahoo’s YSLOW for monitoring the performance of my blog.

But I really don’t know Google is TESTING the Speed of the blog at How much Bandwidth, if the speed of my internet is slow blog will load slow there is no doubt to it.

Google has to give us the testing parameters as well.

Thanks for sharing this great post.


    Theodore Nwangene - December 14, 2012

    Agree with you on that Sapna,
    It is obvious that we do have some slow internet speed sometimes, its even a serious issue down here. So i agree with you that they should give us the testing parameters indeed.

    I haven’t heard of that yahoo tool before but will check it out.

    Thanks for your wonderful contribution and do enjoy your weekend.

Kabenlah - December 14, 2012

Those points were verily laid out and one really ought to consider when setting up a blog.

    Theodore Nwangene - December 15, 2012

    They ought to be considered indeed Kabenlah,
    If you fail to fix it, they you may be out for a bigger mistake.

    Thanks for visiting.

Marcel Spitz - December 15, 2012

Back for more of your blog Theodore, just as promised. Regards

Chadrack - December 15, 2012

Hi Theodore,

A great subject as usual. However, I must say the infographic does not contain enough details on this subject but the referenced articles are truly awesome! I checked them out and they are more helpful than the infographic.

To your question, yes loading time does affect Google ranking. In fact, that is one of the elements Google count under user experience especially since Google Panda launched. I’ve personally been using different tactics to reduce my blog’s load time but what I have learned along the way is that your web host has a lot to do with load time. If you are hosting with a company that offers cdn facilities, you could be of advantage.

Thanks for sharing.

    Theodore Nwangene - December 16, 2012

    Thanks for the compliments Bro,
    I’m very happy you like the post. So what are those methods you’ve applied to increase your blog’s loading speed.

    I’ve never heard of cdn facilities, can you please shade more light on that?

    Thanks for the visit man.

    BTW: I’m very sorry for the issues you had with your blog last week, I’m happy you’re back now.

    Enjoy your day.

Shorya Bist - December 15, 2012

Hi Theodore,

Thanks for sharing information brother.I like your article and i also believe that blog page loading is one the factor which can effect google ranking and your justification is right as page loading is also a part of SEO.

Thank You
Shorya Bist
From Youthofest

Tim Bonner - December 17, 2012

Hey Theodore

Thank you so much for mentioning me in your post. I’m sorry I’ve not gotten over here sooner.

I really like the infographic and I’m sure that will help many people understand that google is looking at how quickly your blog or website loads in their algorithms.

I’ll check out the other resources you mention as well. Sue has also found something we can use on the cpanel to improve speed so I’m going to look at that further.

I hope you had a great weekend Theodore and that your week has started well.


Dmitrio - December 19, 2012

The website loading speed really matters that is why I’m keeping my “money websites” on clean html/css. And btw, I can recommend you try Google Page Speed extension for Firefox. It will give you a number of valuable suggestions on how to speed-up the landing page. Have a great day, Theodore!

Lisa - December 20, 2012

Great infographic. I have removed some things from my sidebar to increase the speed of mine. But I did notice many WordPress sites seemed slower than other type of websites. I had read Tim Bonner’s piece too on it. There are so many things can affect the speed of a website. And we thought we all just wanted to blog, we have to become tech geeks to run them 🙂 Thanks for sharing the info Theodore.

    Theodore Nwangene - December 20, 2012

    Well said Lisa,
    We really need to be some kind of tech geeks so as to know how to handle some technical things.

    Its also good to look at our sidebars just as you’ve done. Sue also shared a very important tip here, you may have to give it a shot too.

    Thanks for the comment and good luck.

Akos Fintor - December 21, 2012

Hey Theodore,

Awesome infographic and great insight on the topic.
I do get annoyed when sites load slowly, oh well I guess I’m just another human who’s attention span is shrinking by the minute. We want all things happen right away, better yet NOW!

thanks for the share!

Rojish - December 28, 2012

Nice infograhic, thanks for sharing it.

Good loading speed is an important thing. Slow loading websites will drive away visitors as well as result in a low search engine ranking. Using a clean, minimalist theme, removing unwanted plugins and above all using a good web host will result in a fast loading website.

    Theodore Nwangene - January 8, 2013

    Thanks and welcome to my blog Rojish,
    I agree with you that having a good web host can also increase a site loading speed, we just have to check out to see how we can improve the speed of ours. Thanks for coming.

Amit - January 2, 2013

Awesome info-graphic representations. I agree with you. These days people don’t have so much time or patience that they can wait for too much time. Loading time totally affects site ranking and also bounce rates.

Mobile App Development - January 2, 2013

with what you’re trying to say. I’m sure you’ll reach so many people with what you’ve got to say..

Gregory Despain - January 10, 2013

I just want to tell you that I’m beginner to blogging and site-building and truly liked your page. Probably I’m planning to bookmark your site . You actually have perfect well written articles. Regards for sharing your website.

Mubashir - January 28, 2013

Great work. I appreciate your work. Can you suggest a cache plugin to reduce the page loading time?

    Theodore Nwangene - January 29, 2013

    Sure Mubashir,
    I’m using WP Super Cache, and i really love the simplicity. You can give it a trial. Thanks for visiting my blog.

beauty - March 18, 2016

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Do you’ve any? Please permit me know so that I may subscribe.

Rebecca - March 29, 2016

Optimize your non-text content so search engines can see it.
If your site utilizes Flash or PDFs, make sure you study up on the most reccent ideal practices
so ssearch engines can crawl that content and give your web
site credit for it.


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