Last week, Matt Cutts who is in charge of WebSpam on Google wrote a post which got many people confused and, a lot of question is still going on all over the internet till date about what he wrote about so, i decided to talk a little about it today based on my own understanding.
Matt wrote a post he titled: The decay and fall of Guest Blogging. Below is a little snippet of the post in question:
This update really got a lot of people who has been using guest blogging as their main source of traffic and link building confused but, has guest blogging really decayed? This is the question many people are still asking.
Some bloggers also wrote a fantastic post about this which you can find below:
1. Adrienne Smith: Guest Blogging Is NOT Dead Says Matt Cutts
2. Neil Petal: Guest Blogging and SEO: Still a Match Made in Heaven
In my own honest opinion, guest blogging is not dead and it won’t die too at least not now. It all depends on how you go about it. As Matt said, it has indeed become too spammy and people are just abusing it anyhow. If you’re a blogger then, you should be getting lots of emails on daily basis from link hawkers who are looking for links by all means.
They will pretend that they want to contribute and share a valuable article with your audience while they are after the link. When you finally accepted their post, you will find out that they linked to a company’s site that paid them for link building so, the guest blogging thing has indeed become a child’s play.
I myself have made lots of mistakes on the past about this but; I’m going to make amends now so that I will also be on the safe side.
Should we all avoid Guest Blogging then?
Of cause not, for the fact that Matt declared it done is not a reason to totally avoid guest posting instead, it’s time to be more careful on the way we go about it.
Even some well known bloggers like Brian Clack of copyblogger.com also raised some discussion about this on twitter. Check out what he said below:
As you can see, Brian is also saying that guest blogging is not dead provided you focus on quality instead of chasing links everywhere.
Guest Blogging is not Dead, Here is what Died Instead
Yes like I said above, I can boldly and confidently tell you that guest blogging is not dead but, what died is Guest Blogging for Link Building purposes. Tweet This
We all know that a lot of people see guest blogging as a good way to build backlinks but, that is going to change now. If you’re one of the people that rely on it as a link building method then, its time you start searching for other means of building links because, Google will soon kick your ass if you don’t.
Even Matt later made a little update on his post and edited the title:
The decay and fall of guest blogging for SEO and he further went ahead to make the statement below:
It might also interest you to watch the short videos below to see what Matts suggested if you still want to be writing and accepting guest posts:
Even Google’s John Mueller also gave his own suggestion as you can see on the screen capture below:
From the image above, John suggested that you make the links no-follow especially when the link is for SEO purposes but, some people will still not be happy if you make the links on their guest posts no-follow. I’ve gotten lots of emails on this issue before. There are some links i will see on a guest bloggers post and, I will no-follow it then, the guest blogger will start asking me to make his link do-follow. So, what should we do then? It all depends on you.
Guest blogging will still work for you or anybody once you do it in a non spammy way. Forget using it as a link building tool and, you will still get all the benefits it offers. If you’re guest blogging as a way to get more eyes on your blogs and services, boost your brand awareness, attract referral traffic and make some sales then, guest blogging is for you but, if you’re doing it just to boost your search engine ranking then I’m sorry because, you’ll be disappointed sooner or later.
I’m not going to tell you how to guest blog for a better result now because, a lot of articles have been written about it already.
If you read all the links I included on this post and also watch the video above, you will learn all you need to know about successful guest blogging in 2014 and beyond.
As for me, I will still be publishing guest posts on relevant sites and I will also be accepting guest posts on my sites but not from everyone. I must know you or, have connected with you somehow before accepting your guest posts on my sites. You must not also link to a non relevant site when writing for my blogs.
We all want to be in a safe hand so, let’s open our eyes so that we will not end up shooting ourselves on the leg.
As always, I will love to hear your own thoughts on this issue via the comment section below.