When you are thinking of starting an online company, you have to make sure you find the right product. What do you want to sell. What is your passion. What subject or topic are you knowledgeable about. Let me start by telling you that selling an info product online is easier than selling a service. But, selling a service online makes more money with monthly memberships.
Before you spend all your time working on a website and writing up eBooks, you want to be sure that your customers are going to be interested in what you are selling. Do your market research. Start by seeing how many people you will be competing with -this is a good sign. Read through other blogs in your choosing nich, forums, newsgroups, discussion boards, and chat rooms and learn about your target market customer base. If you already have an email list, send them a survey to see what they are most interested in.
Most internet marketers preach that there are three reasons why a customer will want to buy your product. Your product has solved a problem for your customer. Your product has made life easier or more comfortable for your customer. You are very passionate about your product and it shows in everything you do.
When researching your niche, you may want to use www.Amazon.com and find the current top sellers. Find out what people are reading about. You will want to research keywords with keyword tools such as word-tracker or Google keyword external tool You need to discover which keywords are being searched for frequently.
Doing a little poking around your competitors sites isn’t a bad idea. This is one way to come up with ideas on what would differentiate your company from others.Take a look at their traffic rankings and their related links.By analyzing this information, you can see how many visitors they have each day and how profitable their company is.
Once you find your passion, ask yourself does this serve my customers. You want to provide an excellent service to each and every person that spends their money with you. This cuts down on complaints, bad reputations, and, worse of all, charge-back.
Once you’ve done all this right, the rest will become easier as days goes by. All you will now be doing is finding what works for you and what doesn’t work and then making some necessary changes.
Please if you have a question regarding this post, leave a comment below
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