I’m happy to announce to us that my first semester exams are over and that means that i will have more time for my blog and also more time to interact with you as i use to do :). But, we have another guest in the house today and she is….. Carlie Hamilton. She has something extra-ordinary to share with us and, i advice you to cool down and read every bit of this post, I’ve never read something as real as this before. You will read more about her on the Author’s bio section. So, lets listen to her……
The Untold Reason why you’re not making money from your blog
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But, every time you open your earnings dashboard you sigh. You pay your kids more in pocket money to do a terrible job of stacking the dish washer.
What’s wrong? You thought this was supposed to be easy, passive money!
The reality is, for you to start making money from your blog you have to treat it as a business. It sounds unsexy, but it is true.
This was the mistake I made for over a decade of blogging. I didn’t believe the word “passive”, but I wasn’t treating my online blogging as a business. I have been blogging since 1999, and in that time I have made some money, gotten lots of free software, books and merchandise. I have had the opportunity to meet some of the leaders in the niches that I was blogging in. But, because I always saw my blogging as something I do for fun on the side, I never took my blogging to the next level to truly achieve an income.
I have seen the error of my ways, and now I am seeing the rewards of treating my blog as a business.
Like any business, you need to consider how a visitor is converted to a buyer. What are you doing right now to facilitate this process? Most blogs are doing nothing, and if you were thinking about that word “passive”, then you probably were too.
Now, let’s quickly take a look at your website to see where you can improve.
You’re not writing epic content
The number one reason why you’re not making money from your blog is that you’re not writing epic content.
Take a look at the latest posts you’ve written. I have faith that they are pretty damn good. But are they awesomely i-have-to-share-this-with-everyone-it-changed-my-life fantastic?
What sets your articles apart from everyone else? Think of it this way – there are already blogs out there that are paying professionals to write on them every day. They have the time, they have the money, and they already have a large audience. How do you stand out from them?
You really have to differentiate yourself from the rest. This is easier if you have narrowed down your audience to a specific niche – you have calved out a small segment of the world to be specifically targeted to them.
If you haven’t niched yourself down, then you really need to take what you normally write and make it even better. What can you add to make it more awesome? Can you create some kind of epic offer? Can you turn the usual on its side and take it from another angle? Have you added a video, some audio, a pdf and an infographic?
The single most important thing when writing a piece of content, however, has to be what value it has for your audience. Why should your audience care? What problems of your audience does it solve?
For this particular article, for instance, I am setting out to try and solve the problem of why you are (and I wasn’t) making money from your blog. This is important to you because you want to make some money. It solves your problem by giving you tips on how to start making money from your blog immediately. That is valuable stuff.
So before you click the “publish” button, ask yourself –
- Can I make this post even more awesome?
- What sets this post out from other blogs?
- What problem am I solving for my audience?
You’re not doing enough marketing
The second reason why you’re not making money from your blog is because you’re not marketing effectively.
it’s a nice theory – build it and they will come. Especially now that you truly have created some epic content. Unfortunately, if you are not doing any marketing then it is really hard for people to find you.
The reality is, all the widely successful bloggers are everywhere. And they aren’t just posting comments on other people’s blogs.
How can you market yourself to get people’s eyeballs on your site? There are many tried and true methods out there (I have written a free ebook on them!), but they are far from passive. You have to be ready to put a lot of effort into your marketing; even the most successful bloggers are still constantly marketing their website (even if they have help).
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Think of your favourite bloggers. They are probably everywhere. They are guest posting on all your favourite blogs. They are being interviewed by all your favourite podcasters. They are on their social media interacting. They are on youtube, they are at conferences. They are constantly networking and seeking new opportunities.
Now, think of your own marketing efforts. What have you done to get your blog out there?
All successful businesses have a marketing plan, including what they hope to achieve from their efforts. The simplest way to create a marketing plan is to first create some goals. What do you want the results of your marketing efforts to be? I’m guessing some $$, write down the specific amount that you want to achieve, how you will achieve it and by when.
Now that you have your goal set down, you can work out what you are going to do to achieve it. You can also set down mini goals for each month – such as, in 1 months from now you want to be earning $100/month, and in 2 month’s time you want to be at $300/month.
I write down my goals in Evernote, but you can use whatever system you prefer. The way I set it out is to write down each month and then put in my action plan for the month. For instance, this month I plan to write four guest posts and release four videos on youtube (among other things).
Now that you have planned what you want to achieve, and how you are going to achieve it, you are up to the hardest part – acting on your plans. This is where most people fail. You can set some fail-safes in place if you need to. You could announce to the world on your blog what you plan to achieve that month. Or you could use a task management system to remind you constantly of what you need to be doing. Know what system would work best for you – and if it is not working, then try something else.
That’s the other place where people fail. The first is not taking action. The second is not continuing or trying again when you don’t achieve what you set out to do or doesn’t work.
To effectively market your blog you need to:
- Have a goal
- Have a plan to reach your goal
- Get out there and do your plan
- If you fail, create a new plan and do it
- If you succeed, do it again and do it even better
- Oh, and do it everywhere
You Don’t Have any Trust From Your Readers
Another reason why you’re not making money from your blog is because you’ve not earned any trust from your readers. Why would anyone buy from you? I don’t even know who you are.
Sure, you can “trick” your audience into buying from you by cloaking your links, or creating ads that look like other things. And some people will buy from these tricks.
But if you want to have lasting, repeat buyers (it is easier to sell to someone who has already bought from you than trying to acquire a new customer), then you are going to have to build up trust.
When people trust you, they know that what you are providing is worth buying. But how do you build trust?
One of the reasons that a blog has received the title of an easy place to make money is because it is a platform that is easy to build trust. As you post, people feel like they know the “real” you – they see glimpses into your life and so they feel like they have an understanding of you. They feel they know and trust you.
However, many blogs out there aren’t telling anyone a story. One of the best ways to really differentiate yourself from the rest is to tell your own story – there is no one else in the world exactly the same as you, after all. Tell us about your struggles; tell us about your successes. How has what you are writing about been an influence on you? How has it helped you?
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By sharing your unique story and perspective, you will build up trust through your epic content. By connecting with others through your marketing plan – people will see that you have earned the trust of those you have networked with, and begin to trust you even more.
So be true to yourself and start building a relationship with your readers so that they trust you enough to buy from you.
Where is the passive?
Eventually, you will create some fans who will help you with your marketing by sharing what you do through social media and their own blogs, making it easier for you to start making money from your blog, not just money but, more and more money. But the core three things: writing epic content, doing epic marketing, and building trust never end. That is the nature of the blogging business. It is seen as passive as you can make money while you sleep, you don’t have to actively or physically be there to facilitate the sale. But you do have to blog.
Does this post resonate with you at all? What is your opinion on this? Let me know in the comments your story of making money on your blog, I’d love to hear it.
Please, a lot of people will really like to read this post so, help spread the love by tweeting and sharing it with your friends and loved ones.