The Basic SEO Language every Webmaster must know


Whether you are an internet marketer or an offline business trying to  go online, you are going to hear about search engine optimization (SEO) very early on. SEO is the phrase online marketers use to denote the process of getting as much traffic as possible from search engines like Google,Yahoo,Msn etc.


It is therefore important that you learn the basic SEO languages early enough so that it will not sound like a music to you when you come across them in your Internet Marketing journey.


However, it can be confusing to try to understand this new unfamiliar language that everyone online seems to feel so comfortable with. So instead of struggling to translate everything, learn a few of the basic terms to give yourself a head start.



Below are some of the most basic SEO language that you’ll hear.


Longtail keywords: Long tail keywords are a type of keyword phrase that has at least three, and some times as many as five words in the phrase. it is used when the website wants to refine search terms to the web page, as well as when the searcher is looking for something rather specific. Like normal keywords, long tail keywords are used to define what is on the web page and what the publisher wants to be found under in search engines and on search engine results pages. These keywords are highly specific, and draw less traffic for the website, but tend to draw more quality traffic, which leads in more conversions than normal keywords.


Hyperlinks: A hyperlink is simply a link you can click on that connects one place to another either on the web or even within a document, such as a slide show. Hyperlinks can be attached to text or images.


SERPS: This simply means“search engine results pages”. These are the pages you see after you type in a search phrase into Google or other search engines. They’re the results of your search. For anyone with a business online, your goal is to be as high up in the SERPS as possible for any search phrases associated with your business.


Meta tags: Meta tags are words that appear in the html code for a page, but do not appear on the page itself. They tell search engines specific information about that page. The most common meta tags are for description (of the page), keywords, and author.


Spider: Also known as a “crawler” or “robot”, spiders are software programs that the search engines use for locating and indexing all the pages and websites on the internet. Spiders follow links from one page to another and will revisit sites, indexing new pages as it goes.


Title tags: Title tags are the words that appear in the tab or bar at the very top of your web browser. They are the “title” of the page that a user will see when they look at the top of their browser.


Alt image tags: The alt image tag provides the “alternative text” for an image. Since search engines can’t read an image, you should always provide some text that describes the image as well. It will show up if the image can’t be displayed and will also show if someone mouses over it.


Anchor text: This is the clickable text in a hyperlink. Marketers typically use keywords that describe the linked page as their anchor text, which can help in ranking higher in the SERPS.


Internal links: These are links from one page on a site or domain to another. The opposite is an “external link” which involves linking to a page on another website. Both types of links are important for SEO.


Keyword density: Keyword density is a measure of how many times a specific keyword appears on a page in relation to the number of words on the page. If the keyword density is a high percentage, it can be a warning sign to Google that the page is low quality or spam.


Organic traffic: The free traffic you get naturally from search engines and other directory listings is referred to as organic traffic. The opposite is paid traffic, such as the people who arrive at your site by clicking on one of your ads on another site.



There are many more SEO Languages that you’ll come across as you learn more about getting traffic from search engines. Don’t be afraid to ask for definitions and explanations of a words you don’t understand. Even the pro internet marketer comes across terms they are unfamiliar with. It’s all part of the learning process for getting more traffic. Remember that he who cannot ask cannot live, therefore start getting familiar with the things you don’t know now because there is never a right time if not now.



What other Basic SEO language do you know that is not included here? Please share your thoughts with us by leaving a comment below, let the discussion continue.


Photo credit: optimizare-seo’s photostream

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Theodore Nwangene

Theodore Nwangene is a full time Blogger and Freelance writer. He is the founder of many businesses among which is Top Blogging Coach where he teaches young and would be Entrepreneurs how to create a lasting Internet Business and quit their daily work. Visit his blog and learn many ways you can improve your blogging experience. Connect with him on Twitter and on Facebook.

    Nwangene Theodore - September 15, 2012

    Welcome to my blog Katherin,

    Definitely, every blogger is suppose to learn those things even before starting out, although we must not learn all at once but we have to try and know the basics and then keep on improving as times goes on.

    Thanks for commenting and hope to see you again.


    Shan Kher - October 2, 2012

    Pretty section of content. I just stumbled upon your website and in accession capital to assert that I get actually enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you access consistently quickly.

AUgustine jacobson - September 15, 2012

Thanks theodore,the SEO terms are interesting and worthwhile,thanks for your effort.
All the same,you said you are setting free blogs for your clients. How free? some form of fees are charged before you can host the blog. Does this makes it free? A free thing is anything without anything attached to it monetarily.
So I prefer you use the phrase: “blog at a subsidised or reduced rate” than “free blogs” since you are not hosting the blogs gratis.

Nwangene Theodore - September 15, 2012

Thanks for your king guesture Jac,

You need to know this is your business we are talking about, when i said i want create a blog for you free of charge, it means that you’re not going to pay for my service.

Domain registration and hosting is what you cannot dodge from, thats the foundation of your business and you don’t expect me to pay it for you.

I can easily ask people that i will build their blog for free but they have to pay a little fee of $200 for domain and hosting which is your suggestion, many will embrace it not knowing they’ve paid for my service somehow.
No one did mine for me when i was starting out, i personally did all my selve the hard way, thats why i decided to help others. Go and check if there is anyone that will buy you domain and still build your blog for you free.

Thanks for the idea.

Shiwangi peswani - September 17, 2012

Hey Nwangene lovely post indeed. Although most of the are known to me . I didn’t get the point where you explained SERP. Let me read it twice I guess it will help me understand.

    Nwangene Theodore - September 18, 2012

    Yea Shiwangi
    SERPS: simply means“search engine results pages which means the pages you see after you type in a search phrase into Google or other search engines. Hope you understand now.

    Thanks for visiting my blog, hope to see you again.

aeg seo 76 - September 20, 2012

This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand the value of providing a quality resource for free. It is the old what goes around comes around routine. Did you acquired lots of links and I see lots of trackbacks??

Nwangene Theodore - September 21, 2012

Happy to hear that dear

Thanks for visiting.

motorrad versicherungsvergleich - September 26, 2012

Wow, awesome blog structure! How lengthy have you ever been blogging for? you made running a blog glance easy. The full look of your website is magnificent, let alone the content material!

12 Simple Steps to Successful Blogging - Top Blogging Coach - September 27, 2012

[…] wordpress great is because of its simplicity, Availability of different themes and plugins and its search engine friendliness. This awesome tool is actually free but you have register your own domain and host it in order to […]

Linda - September 28, 2012

Great share , these are the basic things to be known among all webmasters.
the article is written up so well where it makes us to go in the right path, hope it will be great guide to others too.
Thanks for sharing


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