The Basic SEO Language every Webmaster must know
Whether you are an internet marketer or an offline business trying to go online, you are going to hear about search engine optimization (SEO) very early on. SEO is the phrase online marketers use to denote the process of getting as much traffic as possible from search engines like Google,Yahoo,Msn etc.
It is therefore important that you learn the basic SEO languages early enough so that it will not sound like a music to you when you come across them in your Internet Marketing journey.
However, it can be confusing to try to understand this new unfamiliar language that everyone online seems to feel so comfortable with. So instead of struggling to translate everything, learn a few of the basic terms to give yourself a head start.
Below are some of the most basic SEO language that you’ll hear.
Longtail keywords: Long tail keywords are a type of keyword phrase that has at least three, and some times as many as five words in the phrase. it is used when the website wants to refine search terms to the web page, as well as when the searcher is looking for something rather specific. Like normal keywords, long tail keywords are used to define what is on the web page and what the publisher wants to be found under in search engines and on search engine results pages. These keywords are highly specific, and draw less traffic for the website, but tend to draw more quality traffic, which leads in more conversions than normal keywords.
Hyperlinks: A hyperlink is simply a link you can click on that connects one place to another either on the web or even within a document, such as a slide show. Hyperlinks can be attached to text or images.
SERPS: This simply means“search engine results pages”. These are the pages you see after you type in a search phrase into Google or other search engines. They’re the results of your search. For anyone with a business online, your goal is to be as high up in the SERPS as possible for any search phrases associated with your business.
Meta tags: Meta tags are words that appear in the html code for a page, but do not appear on the page itself. They tell search engines specific information about that page. The most common meta tags are for description (of the page), keywords, and author.
Spider: Also known as a “crawler” or “robot”, spiders are software programs that the search engines use for locating and indexing all the pages and websites on the internet. Spiders follow links from one page to another and will revisit sites, indexing new pages as it goes.
Title tags: Title tags are the words that appear in the tab or bar at the very top of your web browser. They are the “title” of the page that a user will see when they look at the top of their browser.
Alt image tags: The alt image tag provides the “alternative text” for an image. Since search engines can’t read an image, you should always provide some text that describes the image as well. It will show up if the image can’t be displayed and will also show if someone mouses over it.
Anchor text: This is the clickable text in a hyperlink. Marketers typically use keywords that describe the linked page as their anchor text, which can help in ranking higher in the SERPS.
Internal links: These are links from one page on a site or domain to another. The opposite is an “external link” which involves linking to a page on another website. Both types of links are important for SEO.
Keyword density: Keyword density is a measure of how many times a specific keyword appears on a page in relation to the number of words on the page. If the keyword density is a high percentage, it can be a warning sign to Google that the page is low quality or spam.
Organic traffic: The free traffic you get naturally from search engines and other directory listings is referred to as organic traffic. The opposite is paid traffic, such as the people who arrive at your site by clicking on one of your ads on another site.
There are many more SEO Languages that you’ll come across as you learn more about getting traffic from search engines. Don’t be afraid to ask for definitions and explanations of a words you don’t understand. Even the pro internet marketer comes across terms they are unfamiliar with. It’s all part of the learning process for getting more traffic. Remember that he who cannot ask cannot live, therefore start getting familiar with the things you don’t know now because there is never a right time if not now.
What other Basic SEO language do you know that is not included here? Please share your thoughts with us by leaving a comment below, let the discussion continue.
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