In the SEO process – there are multiple things that need the help of SEO tools for our day-to-day operations. For running the best SEO campaigns, there are multiple SEO tools available in the market but here we will discuss the features, in-depth reviews, and usage of some best SEO tools, which are widely accepted by the SEO community, actually adds value to the business and offers some best features free of cost. All these tools are tried and tested:
Google Analytics
Google Analytics – one of the best SEO tools provided by Google to check the actual performance of your website/blog free of cost. This tool is universally accepted by bloggers / SEO experts / Digital marketing experts. Listed below are the key features of the Google Analytics tool
- This tool is free of cost and very easy to implement.
- You can track the customer audience of your website in terms of Users & Pageviews.
- Realtime monitoring is also available through this tool
- Track the engagement parameters like Bounce rate, Pages / Session, Avg. time on page etc.
- Track the channel performance of your website broadly divided into Direct, Organic, Referal, and Social including Paid.
- Track the new and returning visitors to your website
- Track the user flow of your website
Google Search Console
Google search console – another free and best SEO tool for SEO experts. This is the first tool that an SEO expert should know and implement in his website/blog. Listed below are the key features of the Google search console tool.
- Google search console tool is free of cost.
- Easy to implement – all we need to add a verification code at the head of the home page of your website
- The best tool to track the SEO performance especially impressions/clicks / Avg. Position and CTR of your website/blog.
- Track the technical SEO health of your website/blog.
- Track the errors/warnings if any through this tool
- Check the indexing status of any web page
- Check the submitted sitemap status of your websites
Bing Webmaster Tool
SEMRush
SimilarWeb
Ahref
Answer the Web
Yoast SEO for WordPress
Screaming Frog
UberSuggest
SEObility
Google Mobile-Friendly test
A mobile-friendly test is important to check whether your webpage/website is mobile-friendly or not. In today’s scenario where more than 80% of traffic is coming from mobile/smartphones. Just enter the URL of your webpage and click on the test URL to check if your page is OK for mobile / smart phone resolution or not.
Important Errors that need to be rectified if Page is not mobile-friendly:
- Uses incompatible plugins
- Viewport not set
- Viewport not set to “device-width”
- Content wider than screen
- Text too small to read
- Clickable elements too close together
Rich Snippet testing tool
Page Speed Insights
The page speed insight tool tells us the speed of the web page both for mobile and desktop. In order words, it tells us the performance of the page for both the devices (Desktop & Mobile). Also, this free tool educates the developers and bloggers on how to improve the performance of the page. Page Speed plays a critical role in SEO, if the web page is very slow / takes ages to open – then it impacts the ranking of the website very badly.
AMP Validator tool
Keyword Planner tool
SEO Tools if used properly by the SEO experts/bloggers for various SEO tasks like Keyword Research, Competitive analysis, Backlink Checkers, Broken link checkers, any technical SEO tasks, etc. Your blog/website will get a good start. You can use these tool as well for optimizing your WordPress blog, learn more about how to start your blog, and earn money at Top Blogging Coach
If you want to learn SEO more in detail/want more in-depth learning about the Google search console tool, Pls email me at [email protected] with your requirement. I will reply in 24 – 48 hrs.
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