You’re already planning on what your next blog post will be when the last one you published got little to no engagements. You spent so much time writing this same post and was thinking it will be well received once you hit the publish button. But to your utmost dismay, not even a cricket sound was heard.
So what could be the problem? It wasn’t like it this is happening for the first time, it has to be a regular occurrence yet, you just can’t seem to figure it out. Now, where exactly are you getting it all wrong?
Remember, other people had equally written about a similar topic before and it went viral, so you need to know that the problem is never on the subject.
Do you want to know what the problem is? Ok, I will tell you. Your writing format suck!
Your posts lack the ingredients that will make it accessible. That’s the ugly truth.
There are certain ingredients that often enhance a perfect blog post and make it digestible, and if you don’t have these things on your posts, the chances of them becoming successful will be very slim.
The good news is that these things are not difficult to implement, you just need to be aware of them and then, know how to integrate them into your post. Do it well and every post you publish henceforth will lead to traffic surge, such that will break down your server. However, before you start writing the blog post following the tips I’m about to share below, I believe you’ve already written down your outline.
In case you don’t know, creating an outline for your blog post is equally critical to the success of that post. There are lots of guides on the internet that teaches you how to do this.
So, with all that out of the way, find below all the necessary spices your posts must contain for a better result.
The Anatomy Of a Perfect Blog Post
1. Craft Magnetic/Attractive Headlines
Who cares how meaty your blog post is if no one reads it? It’s your headline that will decide whether your post will be read or not. In other words, your headline is arguably more important than the blog post itself.
According to Kissmetrics, 10 among 100 people who visit your blog posts will end up reading the entire article. It does not matter if you’re writing an email, copy, webinar, blog posts and eBook, you need a compelling headline, such that will make your readers experience loss of consciousness once they see it.
I’ve seen many writers who always give headline the back seat while writing and I stand to wonder if they’re under the influence of alcohol or what? Without a magnetic headline, your blog posts do not stand a chance in Hell.
According to Buffer, a perfect headline should include any/all of the following factors:
- Curiosity Gap
- How To
- Audience Referencing.
Including these things in your headline will completely swoon your readers and believe me, they will not get their eyes off the post until they finish reading it all. Now, i know you’re already visualizing that for your next post 🙂
Lenka Istvanova from Koozai.com recently created a good formula for writing the perfect headline which she called “Ultimate Headline Formula.”
It goes like this: Numbers + Adjective + Target Keyword + Rationale + Promise
It’s obvious that you’ve been hearing this all the time, and you will still be hearing it until you start practicing it. So if you want to get more eyes to your blog posts, you will have to start practicing how to write better and sexy headlines…..Period:).
There are many other countless guides to learning how to master the art of writing compelling headlines. Some of my favorites are below:
- How To Write Attention Grabbing Headlines That Convert
- 30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails
2. Write Attention Grabbing Introduction:
The function of the headline is to entice readers to click-through to your post, and your Intro is what will make them read the post.
The introductory paragraph of your posts is also as important as the headline because a good headline mixed with a lame opening is as good as nothing. It’s just like inviting someone into your house only to close the door right on their face as they’re about to enter.
This illustrates that if a visitor is enticed by your headline and then discovered that your introduction sucks, he will only close the tab and go elsewhere. Therefore, you must try as much as you can to capture the reader’s imagination and pull them deeper into the article. This will be achieved by the use of a compelling introduction.
Therefore, you must try as much as you can to capture your reader’s imagination and pull them deeper into the article. This will be achieved by the use of a compelling introduction.
3. Create Gorgeous Sub-heads:
Using large blocks of texts are always unfriendly to reader’s attention and can sometimes turn a reader off but with good sub-heads, you will be able to get your readers hooked on your posts. It will also make your blog posts more scannable which is perfect.
Without including proper Sub-heads in your posts, the post will be so boring and uninteresting to read because most times, your readers will find it difficult to know which section they are on. It will also make it easier for the search engines to understand what your post is all about.
Therefore, always break down your posts will sub-heads, you can’t ignore this.
4. Tell Seductive Stories:
There is always power in storytelling especially when it’s interesting. This will always make reading your content much more fun. Who doesn’t like reading good and funny stories?
Recently, Alex Turnbull and the Groove HQ team tested the best way to introduce a new post; they discovered that including interesting stories on their posts resulted to 300 percent more readers than posts without stories. These folks were not only reading the post, but they were also scrolling all the way to the bottom and spending a much greater amount of time on the page, 520% more, precisely.
The bottom line is that you should always start your post with an interesting story, try it and see what difference it will make in your page views.
5. Write The Perfect Amount of Words:
Now, if you’ve implemented all the tips mentioned above in your post then congratulations, your post is better off than the majority of the posts on the internet. The next thing is to determine how many words the post should be.
How many words a blog post should contain has brought about lots of debate on the internet. There have been lots of suggestions on this, but the truth is that there is no set length for a perfect blog post, it all depends on what you’re writing and how knowledgeable you are about the topic.
However, If you look around the web, you will discover that certain blog posts usually perform better when they reach a certain number of words. Typically, blog posts with 1500 and more often receive more shares than the ones below that number except if you’re Seth Godin.
Quicksprout backed this data up by quoting that “Posts on Quick Sprout that is longer than 1,500 words receive 68 percent more tweets and 22 percent more Facebook likes”.
Similarly, the engagement graph below from Medium supports that, people tend to spend more time on posts with 1600 words and above (7 minutes upwards to be precise).
Finally, you must understand that the longer your articles are, the more engagement and shares it will garner.
6. Use Persuasive Words:
When it comes to writing, certain words hold power over our decision-making process than others. It is now your duty to dig out and understand why these words are persuasive and, you must make use of them in the contexts that make sense for your audience and business.
7. Use Eye Catchy Images:
Relevant images are vital for your blog post to be interesting and not boring. 65% of the internet population are visual learners; therefore, you may be missing out on a good number of readers if you fail to include images to your posts.
We’ve all heard the saying that a picture is worth more than a thousand words so, I urge you from today to make it a duty to include quality and relevant images to every blog post you write if you didn’t add pictures to them, don’t hit publish.
For more resources on this, check out the links below:
- Pixabay Free Stock Images
- 4 Powerful Reasons To Add Images To Your Blog Posts
- Tips For Using Images On Your Website
- 8 Data-Driven Tips for Using Images in Blog Posts
8. Focus More on What They Stand to Lose:
Yea, I know this one might sound strange to you but from research, I’ve discovered that most people are always afraid and careful of losing what they have more than they are in getting new ones.
You might not believe this, but it’s true. The majority of the wealthy men out there are more careful not to lose the money they’ve acquired than they are in acquiring new ones.
For example, when you write a headline that says……. You will lose all your email subscribers if you fail to do this simple assignment and Do this little task, and you will get more people to your email list.
Now, do you know that in most cases, people will respond to the first headline more than the second? This is because they don’t want to lose the list they worked so hard to gain so, why not use this to your advantage while writing?
9. Add Social Share Buttons:
Every perfect blog post will need to be shared hence, the need to make it as easy as possible for your readers to share your posts with their friends. From experience, the best way to ensure this is by including the share button on the header, footer, and sidebar of your blog posts this way, it will be too visible for your readers.
Recent research by Bright Edge shows that contents with social share button are usually more spreadable than contents without it.
10. Include Link to Other Sources:
You need to think of your blog posts as a focal point of quality and useful information. One of the properties of a perfect blog post is that it often contains links to other valuable information that will further drive the lesson home for the readers.
If you’re writing about a certain topic and you know of any similar blog post that has previously covered that topic comprehensively, you need to cite that content this way; your readers will be able to understand it better.
It could be a video, an image, a SlideShare presentation, an article, just anything that will make the post more relatable. Mind you that it must not be your articles alone, you should also link to other external sources.
11. Always Close in a Grand Style:
The primary goal of effective writing is to take a reader to a vivacious information ride say from point A to point G. So the key to a successful ending is to be aware of exactly the direction you want to take the reader even before you write a word. Therefore at the end of your blog posts, your readers should already understand the information you’re trying to pass across to them.
Therefore at the end of your blog posts, your readers should already understand the information you’re trying to pass across to them and also learn the lesson behind it.
So you’re finally at the end of this post, congratulations for making this far.
I’m confident that you’ve learned the anatomy of a perfect blog post, and now, you’re set to hit the publish button. I urge you to commit all the tips mentioned here to heart and make sure your next blog post contains them. Trust me; it will not be like every other post you’ve published.
As always, I love hearing your thoughts on matters like this so, let’s further the discussion in the comment section below.
Thanks for reading and do not forget to share this post with your friends.