Yes, you read that headline right, and it wasn’t a mistake at all. The truth is that you need to stop blogging now.
You may think it’s weird to use the word “dead” for blogging, but I can’t think of a suitable word to replace it as far as this post is concerned.
The main reason why most people usually fail in the blogosphere is because they wasted their time on pointless activities that failed to provide their desired result: more traffic……more leads……more money.
So tell me:
Are you worried that the same thing might happen to you or, are you already experiencing similar problem?
Are you scared that you may end up wasting your time on the pointless hokum “fake blogging experts” shill as advice?
If you answered yes to any of these then, you’re in luck because I’ve got your back covered on this post. Just read on.
Why You Need To Stop Blogging Now
Ever since I learned what I would be sharing with you on this post, I’ve been on rampage (Telling everyone who cares to listen about it), and my advice to you now is this…..
Think of this:
How many blog posts have you written on your blog since you started?
How often do you publish new and epic posts on your blog?
What are your total daily and monthly visitors?
I’m sure the answers to these questions will get you bewildered somehow because it might be nothing to write home about like mine was within my first two years of blogging before I decided to throw my laptop in the trash and move to the wilderness, you sure know what I mean.
According to statistics, there are over 164 million blogs on the internet today with lots of new ones being created on daily basis. The funny thing is that most of them are also being abandoned as soon as they’re built. Why? Because the users failed to understand that blogging is dead and gone.
Being called a blogger even irritates me today because of the way I currently see it which I will explain. So with all that out of the way, let’s now get to the meaty part of the post starting with an important question.
Who Is A Blogger?
A blogger? Alas No, it’s not what you’ve known all these while.
About.com said that a blogger is someone who writes contents for a blog however, I think David Risley has a better way to explain this, take a look at the screenshot below:
I’m sure after reading what David said below, you will think twice before answering a blogger next time. This is because if I’m right, you want to make good money from your blog other than those vanity metrics.
Check out blogs like matthewwoodward.co.uk, Adriennesmith.net, aha-now.com, basicblogtips.com, successfulblogging.com, Enstinemuki.com and even Neil Patels quicksprout.com.These blogs has built a healthy and active community on their blogs using comments
If you check out their blog posts, you will also notice that they always have lots of shares each time they hit the publish button.
But the difference between these guys and a normal blogger is that they don’t depend on those metrics. They have a business which they’re marketing through their blog.
Their blog is like a general office for their business. So the bottom line is that you shouldn’t just see those vanity metrics as a big deal because they do not equate to cash.
I used to feel very happy and high whenever my friends calls me “Blogger” but that changed after I finished carrying out some research on that topic recently. Even Jon Morrow, Carol Tice and many other successful marketers and writers no longer value it.
Remember, I didn’t change my mind-set about blogging just because of what these people said, I no longer follow trend, I was already having some doubts about that word “Blogging” which was why I started researching on it in the first place.
They only proved me right. I always like to be realistic, and the idea came after looking at the fact that I’ve been blogging since 2011 without any significant thing to show for it until now.
Let’s see what Jon Morrow said about blogging.
Let’s see Derek Helperm’s point of view as well:
I understand that all the advice above might go contrary to what some of the fake experts have told you before, but four people cannot possibly be wrong at the same time, right?
Now come to think of it….
How many times have you implemented what those people asked you to do and it didn’t work, and you then feel like, “what’s wrong”? And finally, you assume that maybe you’re doing something wrong, but you can’t place your hands on it.
It has also happened to me on several occasions until I learned that “not every advice and tips on the internet works exactly the way they are.”
After going through most of the tips and tricks out there, it will be wise for you to analyze and filter everything and then, see how you can modify and personalize them to suit your need and condition.
Implementing everything you read online exactly the way they are will often not work because certain tips usually work under certain circumstances.
For example, one of the most popular advises that dominated the internet some years ago and even today is…
Follow Your Passion:
Now if you ask me, I will tell you that it is a freaking bad advice today. This is because following your passion does not always work. What if your passion is not a profitable one? What if people are not really much interested in it? Are you going to create your own audience from scratch? I’m sure you know it will be impossible; you’ll just fail even before you started.
Following your passion may sound logical but the truth is that it makes no sense. If you follow your passion most times, you’ll certainly not succeed unless your passion is one that is profitable and already has an audience.
If all you do whenever you want to build a new business is to follow your passion and go for all the various tips out there to create a popular blog then, you may soon encounter the grass ceiling of the blogosphere.
You might end up getting some exposure but apparently, you will hit an invisible wall and won’t know which way to go again which will eventually lead you to call it a quit. This is because of the fact that blogging is dead, and you need to stop doing it now.
According to Social Triggers, “The lack of result can demotivate even the MOST AMBITIOUS individual” Which means that the more time you spend working on something without reward, the harder it will be to continue doing it, and that’s why most bloggers fail.
I know you started your business with good intentions like everyone else, but if you don’t do things in the right order, you’ll soon fall off the beaten part after you don’t get what you hoped for.
So what’s the solution?
Stop Blogging and Start Content Marketing Instead
You need to stop blogging right now and focus on content marketing instead.
I understand that this may sound kind of funny because blogging and content marketing always seems to be the same thing but the truth is that they’re totally two different things that work hand in hand.
When it comes to blogging, you start with the blog and what do you do next? Well, you blog and blog and blog after which you will try to somehow fit some kind of revenue generation model on your blog. You will usually go for Google adsense, placing of banner ads, etc.
However, with content marketing, you first begin with a business. After all, the word “marketing” immediately means you have something there to sell right? Then, you utilize content to build connection and audience, earn trust, get leads and then market your products and services (business) to them.
Blogging and content marketing isn’t just a synonym. It is a completely different origination point arriving at the same medium.
In what most people (especially the newbies) understood as blogging, you start your blog and start blogging off your ass whereas a good content marketer has a business and starts a blog to market it. They both share the same angle but an entirely different viewpoint.
There are many things that differentiate an average blogger from a content marketer:
1. Bloggers create a ton of content upon contents and will beat themselves up if they’ve gone a little while without posting anything.
This usually makes them to be consistently producing mediocre articles in a quest to maintain posting frequency but as for good content marketers, they only post when they have a reason to and when they have something meaningful and valuable to say which equally ensures that they always produce top notch and mind blowing articles.
Now, you need to understand that mediocre contents no longer have a place on the internet. In 2004 backward, any article is good enough to be read and admired but today, it has changed. There are lots of contents being published every day, and if yours is not good enough to get attention, it will be a failure.
In 2005, Technorati estimated 7.8 million blogs on the internet and in 2006, Netcraft estimated there were more than 100 million sites now; consider how many they will be today. That’s the more reason why you should always aim for quality and not quantity.
Check out the screenshot below:
2. Bloggers usually spend 80% of their time writing new blog posts while using the remaining 20% to promote the post. Content marketers spend 20% of their time writing the post and use the other 80% promoting it.
Listen let me give you a shocker, it’s not all about churning out lots and lots of contents all the time, the most important thing is to also try to put out those contents in front of the right people so that it will be useful to both you and them.
3. Bloggers prefer publishing all their articles on their own blog when starting out while content marketers prefers to publish less on their own blog and more on other peoples blogs. These are the people that already have a sizable audience and authority that will help them to promote the heck out of their own blog.
A good content marketer is aware that publishing many contents on his blog initially is a total waste of time because no one knows a shit about him.
4. All bloggers care about is to ensure they keep updating their blog with fresh contents every time, it does not matter what type of content they publish, the most important thing is let there always be a new post after all “Content is King.”
Alas No, not any content.
On the other hand, content marketers always publish the right type of contents. They don’t just hit the publish button and hope for magic to happen, every piece of article they published has a goal and most often, the content will achieve this aim.
I know that after reading all these, you will be asking so, what’s the best way to go about it? That’s exactly what I will tell you next:
Want To Succeed? Surround Yourself With Smart Bloggers
Oh yes, you need them to succeed, you need them to become famous so what you should do now is to start connecting to those bloggers who have already acquired lots of audience and authority.
Once you make friend with them, every other thing will become easy for you because they will also introduce you to their friends who will equally introduce you to their own friends, got the point?
Jon Morrow also struggled like you to build a blog audience some years ago and like you, he was getting it all wrong initially until he decided to hire Chris Garratt as you can see on the screenshot below:
Back to our post:
You don’t need to hire Chris too as Jon did. Jon hired him because he had no idea what he was doing wrong but on your own case? The problem is already figured out and the solution handed unto you. You just need to take action.
The best and easiest way to build the connection that will fast track the growth of your blog today is through guest blogging.
Yes, guest blogging still works like magic today if done well if not, popular bloggers will not be vouching for it.
Do you know Danny Iny? He’s the guy behind Mirese, formally known as“Firepole marketing” which now generates 7 figures per year.
I’m telling you this because it was through guest posting that he build his blog. According to him, he wrote over “80 guest posts in his first year to take his blog from 0 to 23,000 visitors per month”. Does that not interest you?
Recently, a blogger named Giles Thomas was also able to generate 408 subscribers from a single guest post. Are you still with me?
The truth is that I’ve never seen any other method of building connections with popular bloggers that is as effective as guest blogging.
The good thing is that it will not cost you anything other than your time and your ability to create good and compelling contents to publish your guest posts on these sites.
You just need to prove to them that you’re good at what you do, and once they like your work, they will never leave you alone until you become successful. Ask Henneke about this if you’re still in doubt.
When the guys at Groove HQ started blogging, they generated thousands of visitors by writing multiple guest posts on big name blogs including Buffer, Shopify, Kissmetrics, OnStartups, AngelHack, etc.
They later confirmed that:
Famous blogger Neil Patel also stated that…..“Guest posting can give you fame and fortune if done well”.
The point is that you should learn to publish more posts on other blogs and less on your blog when you’re starting out and do not have a sizable audience.
This advice is not only meant for new bloggers, if you’ve been blogging for so long but not getting your desired results which could be on Income or Traffic then, you should also do this.
Also, each blog post you write both for your blog and for other blogs should be of higher quality. When I started blogging newly, I can seat down and write blog posts within 2 hours.
I use to publish twice per week on this blog, and that was on Mondays and Thursdays and all the articles I publishes only takes nothing more than two hours to write. But today, it takes me up to 20 hours plus to write a single blog post.
This is because I now carry out a proper research before writing any post and these studies takes me lots of time.
This helps to ensure that everything I write will be well received each time.
If you’ve been struggling to build a fruitful and popular blog, it’s not because you’re a bad blogger…. It’s because you’re doing it all alone following the wrong steps. What you should do now is stop blogging.
I want you to understand that blogging is dead and buried.
You need to develop the content marketers mindset and start connecting with popular bloggers using great contents.
Getting your blog off the ground is not all about learning yet another traffic or monetization strategy on the internet. It’s about surrounding yourself with powerful and smart people who can support you, and the best way I know to do that is via guest blogging.
Start small and then take it up from there soon, your name will also appear in the Guinness Book of Record.
Finally, I want you to leave me a comment and tell me who your role model in the blogosphere is; tell me which blogger you will love to connect with first and which blogs you will like to submit your guest posts on.
I’ll be waiting for you there.