No matter how brilliant or sexy your blog design is, if your visitors find it difficult to reach your posts, then your blog is just an empty vessel, believe it or not.
However, when it comes to creating your blog, extra attention should be paid to every minute detail to ensure that it performs optimally to serve its purpose. This is because, there are now thousands of other blogs out there in the same niche as yours, and if a visitor comes to your blog the first time and finds it hard to see what he is looking for, he will quickly close the tab and go check out other sites.
This is why they said that first impression matters a lot in anything, if you’re not able to grab the attention of that visitor the first time, he will leave your site and will never come again. Don’t you think so? Therefore, bearing all these in mind, here are
7 ways to improve the usability of your blog.
1. Ensure that the typography of your content is suitable: If you have large blocks of text, make sure to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily.
2. Make it very easy for visitors to find what they want on your site: If you have thousands of blog posts on your site and a visitor want to find just one single article, you have to provide a feasible means to enable him to do that without any hassle. You can do this by apportioning every article you writes to a particular category that is related to that article and then creating a category page.
You can put the page in either your header menu, sidebar or at the footer of your blog. Providing such a feature will ensure your visitors can use your site with ease.
The idea is just to provide a simple and very straightforward navigation menu so that even a small child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site, period.
3. Decrease the loading time of your blog. Most internet users will leave a site if it doesn’t load completely within 15 seconds, so make sure your blog loads fast enough so as to retain their attention. There are many ways to ensure this which will be a post of its own.
I will recommend you read this post by Neil Petal of quicksprout.com to find out how he was able to bring down the load time of his own blog. I’m sure you’ll enjoy this post…….
How I Grew Quick Sprout From 121,311 to 244,923 Readers in 30 Days
4. Avoid the use of splash pages: Splash pages are the first pages you see when you arrive at a blog. They normally have a very beautiful image with words like “welcome” or “click here to enter”. It is usually annoying and time wasting so, do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
5. Avoid using excessive banner advertisements: Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, add small amount of banner ads on your sidebar and then provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
6. Don’t use audio on your site: I noticed this recently, I visited a blog some days ago and before I could do anything, I started hearing a voice which I don’t even know where it’s coming from. I tried looking for it so as to turn it off, but couldn’t. So guess what I did…..I did the same thing you would have done if you’re the one, I closed the tab of cause.
If your visitor is going to stay longer at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and (on) on your website. If you insist on adding audio, make sure they have some control over it, volume or muting controls would work fine.
7. Test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that too.
That’s it for today,
Tell us what you think, what other method have you used to improve your blog’s usability? Please share your own view with us.
I will also appreciate it if you will share this post with your friends, I’m sure they will also like to read it.
BTW: I’m very happy to have our friend Enstine Muki in Nigeria. He came in a week ago and will be leaving today. Although I was not able to meet him in person because he notified me of his arrival late and I’m very far from where he is. I spoke with him on the phone last night and he told me how happy he is to be in Nigeria.
I just hope that you guys will also visit us one day, I’m very sure you will enjoy Nigeria. And don’t forget to let us know any time you come.
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