Ex-PPC marketer, Mike Thomas, tried all kinds of money making models including PPC affiliate marketing, auto blogging and adsense niche sites. After a year of trial and error, he mastered Google AdSense and went from $66 a month to $6,000 a month in profit with niche relevant WordPress content blogs…
You can Google EMD update.
Due to the recent Google shifts in their algorithms, Mike’s sites suffered a big hit, and were de-indexed from the big search engine. He quickly realized that AdSense is not a stable revenue source (something I personally related with) and was looking for something he could better control or manage. That’s how he stumbled upon podcast interviews.
His now famous “Mike From Maine Show” already has 131 episodes in the archive and packs (video) interviews with known (and less known) business owners and entrepreneurs – including but not limited to… pro bloggers, affiliate super stars, software developers, online & offline coaches, marketing consultants, SEO/YouTube specialists, bestselling authors and even info product marketers.
Here are just some of the individuals that he had the privilege to pick their brains:
Pat Flynn, Yaro Starak, Alex Jeffreys, John Chow, Joe Magnotti, Anthony Tilley, Walt Bayliss, Jeremy Schoemaker, Clay Collins, Spencer Haws, Jim Kukral or Michel Fortin.
Mike’s Episode 74 details the investments he made to generate $1.571 in revenue from interviews alone.
I felt he has something unique to share about his experience with making money online, simply by talking with others (isn’t this fun?), so I went ahead and contacted Mike for an email interview. I wanted to learn more about this less practiced money-making model…
Since he loves sharing – I knew he’d accept my invitation for a mini interview by email. I hope you’ll find inspiration today with this article, and spread the love about it if you care.
Inside you’ll learn about:
- The 3 Blogging essentials
- The Google update that cut Mike’s AdSense revenue from $2k a month to $150 a month, overnight!
- The unfair advantage he had before starting his podcasting show
- How to run a podcast like nobody else
- The one sensible tool you cannot podcast without (and how to get yours for under $100)
- Mike’s favorite WP plugin
- Mike’s top popular 3 podcasts
You’re an experienced blogger and a person who loves interviewing other marketing specialists in their field. What is the drive that brought you here and what are the top 3 essential things you’ve learned about blogging after all these years?
My biggest reason for interviewing fellow online marketers is that I’m learning right along with my guests. I try not to ask questions that I think my guests want me to ask, but instead I ask the questions that I want to learn about. Those usually end up being the things that my audience wants to learn about as well.
The three things I’ve learned are to be patient, consistent, and to accept failure graciously.
Please explain how you went from building Adsense sites to podcasting for profit and exposure… what sets you apart?
I originally decided to do a show because I wanted to diversify my income. It’s a good thing I did because my Adsense income decreased from $2,000/month to around $150 overnight after the Troy Nantais. I think it might have been easier for me to start a show than others because I already had a following.
Yaro Starak of my show features Michael Cyger. I interviewed him on how to monetize your podcast or web show through STRATEGIC sponsorships. You might want to listen to it.
Recommended Reading: Just a Question: Who Else Want to Make Money Blogging?
How can one run a podcast show in a distinct way and what mistakes can they avoid along the way?
Just make sure you have a mission for your show. I think as long as you’re learning something from it and not bored by it then others will like it as well. If the topic is boring for you, it will be boring for your listeners.
Mistakes? Make sure you listen to your guests and don’t script out the interview too much
What is the one tool you cannot podcast without? Why?
You need a decent microphone. You can pick one up for under $100. Your computer mic won’t cut it.
What is the one plugin you cannot blog without? Why?
I think plugins in general are overrated. They are just tools. Sure, they can help out a little bit, but there’s no plugin that I need to have. If I had to name one, though, I’d say Clay Collins’ Leadplayer plugin
What are your top 3 podcasts to date in terms of traffic/exposure vs. revenue?
Pat Flynn – He gives a lot of credibility to my show.
Troy Nantais – Made over $300 in affiliate commissions
Yaro Starak – Linked back to mine from his PR 5 website
If you had to start again as a blogger and had no access to your relationships, social media profiles or assets, what would you do differently, why, and how often?
I would put something out at least every day. The reason why I put an episode out five days a week is not because I think everyone can consume every show, but because I want people to know that if they want something to watch that they can always come to my site. I want to be their go-to blog. So yes, be consistent. Even if you can’t blog every day, at least blog once a week. Don’t be sporadic.
If you have any further questions, let us know. Both Mike and myself will answer ASAP.
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Photo Credit: Freedigitalphotos.net