On-Page SEO – The term used to define the optimization of web pages for better ranking and visibility in search engines. On-Page SEO is one of the major processes in Search engine optimization other than Off-Page. In addition to developing Good content, On-Page SEO is required to optimize the content in terms of SEO friendly URL Pattern, Header Tag Optimization, Image Optimization, Internal Linking, Content Optimization that includes the placement of important keywords within the content, keeping in mind the search volume and keyword density of the keywords related to that topics.
Why On-Page SEO is important?
On-Page SEO is the process to optimize the web pages and helps the search engines/crawlers to understand the web content so that the Web page to rank in the search engine in order to generate organic traffic to the website. Nowadays in the year 2021, we have noticed that Google is updating the core algo’s multiple times in order to deliver the best results to the users, based on the search queries. Therefore it’s important to optimize the web page including all elements embedded in the article whether it’s an article / Video / Images etc with the latest best practices published by the Google search engine from time to time. Be it an e-commerce/news publisher / any affiliate site, more than half of the traffic is coming from the Organic search of the Google search engine. If you are new in SEO field you can refer to our Beginners Guide to SEO
SEO Friendly URL?
URL is the first and most important parameter for optimizing a Web Page. URL means Uniform resource locator, used to locate the address of the resource over the world wide web. Every page on the internet has a unique URL and an SEO-friendly URL following all the basic SEO parameters mentioned by Google will make the crawling and indexing smoother. SEO-friendly URL helps the pages to rank better in search engines and increase the visibility of your brand as well.
Best Practices for Making SEO Friendly URL
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- The URL Pattern should be small, not very lengthy.
- URL Pattern should not contain special characters and space.
- URL Pattern should not contain the date and time.
- URL Pattern should contain hyphens(-) and avoid underscore (_).
- URL Pattern should contain important keywords.
- URL Pattern should not contain more than 3 folders.
- URL Pattern should be secured and trustworthy (always starts with HTTPS://)
What is Title Tag? Usage and best practices;
The title tag is also known as Page Title used by the SEO experts and defined by search engines to describe the information about the page written in HTML language. The Title tag/page title is an important parameter of On-Page SEO stuff and helps the google/search engine crawlers to understand the page content. The title tag appears in SERP as a piece of information for the users to understand and is important for the user experience and Organic ranking in search engines, especially in Google.
Syntax to write the Page Title / Title tag in HTML code is <title>On Page SEO – Learn On-Page SEO in 5 Steps</title>
Page Title – How it appears in Source Code
Page Title – How it appears in Web Browser
Page Title – How it appears in Google Search Result Pages
Best Practices to optimize Page Title / Title Tag:
The pictorial representation above clearly shows how we can write the Page Title / Title tag for any web page. Listed below is the list of best practices to follow for writing the SEO-friendly Page Title.
- Page Title should be descriptive:
The Page title should be descriptive, accurate, and related in all aspects and actually reflects the brief about your content. If the content of the page is about how to install WhatsApp on your mobile phone, then the page title should contain the same information – you can write in any possible way, without changing the meaning of your content. - The Page Title should be unique:
The Page Title/title tag should be unique for each and every web page of your website. This will help the crawler to understand the page information in detail, and even help the users to understand what the page is all about. If too many web pages of your website have the same meta title – then it’s difficult for crawlers to understand the nature of the web page and as a result, will impact the organic visibility in search engines negatively. The web pages having the same meta title actually confuse your audience to know what this page is all about. If they land on the first page having a duplicate meta title and could not find the relevant information they will be frustrated and sometimes avoid your website entirely. - Write the Page Title for the users, not for search engines:
The page title is the first text that is appeared in SERP that actually reflects the brief about the web page. The user searching on the internet can read this to understand the content of the page and if found relevant will click on the link and read the full post. So in brief always write for users, not for search engines. It’s always important to think about the user experience for your website while creating the Page Title for your web pages.
- Page Title should contain the targeted keywords:
The Page Title should contain the primary keywords but in the long tail format. The Page Title / Title tag should be in the readable sentence format containing the primary keywords so that the user can understand the same in detail. You can check the detailed article on how to do keyword research and then finalize the primary and secondary keywords for your post
- Page Title should contain the company name:
Adding a company/brand name at the end of the Page Title / Title tag will help to increase the brand visibility in SERP and also increase the searches for your brand in search engines.
Sometimes your provided page title is not appearing in SERP because of multiple reasons, listed below are the possible reasons why the Page title mentioned in the HTML source code of your web page is not appearing in SERP
- The Page Title is too long
- Page Title does not contain the relevant information
- Alternate Title in your code
What is Meta Description? Usage and Best Practices
The meta description is another important factor for on-page optimization. The two-line text that appears just below the title tag / Page title should be 210 characters long enough for users to understand the page content and all. Keeping the meta description length up to 210 characters with call-to-action text will improve the CTR of your web pages. The meta description text that appears in the SERP should actually help the users to get the answer to the question he is looking for.
Meta Description: How it appears in the source code
This is the syntax to write a meta description in the HTML code of your web pages
Best Practices to Optimize the Meta Description:
Be accurate: Meta Description should be accurate and actually describe the Page content, the meta description should be the snippet of your content. It should be meaningful and contains the targeted keywords in the meta description. Also, the meta description should be motivational for the user so that the user will click on the link and read the full content.
Character Limit: The snippet of the content written in 210 characters defines the meta description. Suggested to start with the targeted keywords / the first 100 characters should contain the primary and secondary keywords.
Use a call to action: It is suggested to use the call to action text in the meta description. The call to action text actually describes the end goal of the content like Learn How to?, Sign up for a free trial, Discover how to etc?
Unique Meta Description: The meta description should be unique for each and every page. Avoid duplicate meta descriptions for your web pages – If all the web pages have the same meta description then it’s difficult for users and search engines as well to differentiate the Web Page content. See the below image – all the pages have the same meta description now it’s confusing for the user on which link he will click and it actually spoils the overall user experience of the page.
- SEO Friendly site architecture
- How Search Engine Works
- SEO friendly URL Pattern Best Practices
- Breadcrumb Optimization
- Image Optimization
- Content Optimization
- Meta Tags Optimization
If you want to learn SEO more in detail/want SEO services for your online portal/website, Pls email me at [email protected] with your requirement. I will reply in 24 – 48 hrs.
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